Can't believe it's been a whole year since we started speaking our Ape minds to the world. Happy birthday to us! We started this blog with a very simple idea: to inspire the static human. How? By sharing our opinions, lifestyle, and all sorts of other inspiration from our perspective. Because Ape is Dapper, we decided to (kinda) root from that idea. We're very much about the idea that when you dress better, you feel better. When you feel better, you do better. For dressing the way we do, we've been called "hipsters", we've been called overdressed, and we've been questioned as to "why we're so dressed up". And, what do we do? We walk on by, suited up and hat in hand. We realized something recently, after a talk over brunch (Hell yeah. We brunch!). We were talking about the last time our LA blogger crew got together. That day, we did it all. We met up for breakfast, got coffee, did multiple photo shoots, ate dinner, and ended the day with drinks and cigars. All in suits, mind you. As variable and spontaneous as our activities were (we didn't really plan anything, other than meeting-up), there was something consistent happening that we noticed, people's reactions to us.
We narrowed reactions down to love or hate. They either completely loved what we were doing, and complimented or smiled, or they rolled their eyes (fuckers...). Whatever the reaction, something became more and more apparent: wherever we were, we were the odd ones out. This is regardless of our Ape nature, mind you. We'd stand out even as humans.
Look around, unless you live in a major metropolitan city like LA or NYC, you're not likely to see people dressed a la Ape. If it hasn't become apparent, we don't dress like this just to go to work. We're not ones to complain about putting on a tie and dress shoes. Basically, we're not comfortable until we're "dressed up".
Call us a counter culture. I guess. We say this because sometime after the Great Depression, people stopped prioritizing style. Between the 40s and 60s, only people that had to dress up did. The 70s and 80s were pretty damn experimental. The 90s? What the fuck? Right? Have you watched "Friends" reruns? Whoa. Don't even know what happened there. Sometime during college, us Apes realized we cared about our looks. Actually, we realized we had always cared. In middle school, we wore clothes to fit in. In high school, it was the opposite. We wanted to stand out. In college, the button-ups came out. Did we dress well? Looking back, hell no! But, style is a process. It involves lots of experimentation, until you eventually get a hang of it and make it personal.
We're fairly comfortable with how we dress now. To the point that "why are you so dressed up?" is a common question. It started when we were rocking jeans, a nice button up and shoes. Imagine now? Chinos are our daily, and suits occasionally. People must be so curious when we walk by! Look. We don't consider it "dressed up" most of time. (I guess suits are the exception.) We get it, though. It's not normal to walk around like we do. So, we'll answer your question.
We dress up because...
- It's how we're most comfortable. (Srsly. We've even been known to wake up in suits!)
- We feel so much more confident in a cohesive outfit.
- We look better. Even as Apes, an awesome outfit works wonders.
Ultimately, it comes down to dressing better to feel better and doing better as a result of feeling better. It's our personalities manifested into outfits.
We're not hipsters. We're not over-dressed. We're Apes, and we dress how we damn well please. Let it inspire you, or let it bother you. If you like us, perfect. If not, awesome. You're proving our counter-culture idea. We win either way. Ape stays dapper.
To celebrate our anniversary, we suited up and had a day full of activities. We started with breakfast. Then, met up with Nick Urteaga for photos and coffee in DTLA. We ended up with our coolest photoshoot yet! Check out his work. You know the man's work is awesome if he can make Apes look good. In the end, we finished the night with parties and food. Not a bad way to celebrate ourselves.
If you made it to the bottom, thank you for reading! We appreciate all of you who do.
Stay epic, humans.
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